It was a negligible drop on Tuesday for Yami Gautam starrer Article 370 as Rs. 3.55 crores came in. On Monday the film had held well at Rs. 3.60 crores and now that it has stayed around the same number all over again, it’s very good trending. This is the kind of hold which would be expected today and tomorrow as well which will allow the film to have a healthy first week score.
The film benefits from the fact that it’s a largely open week ahead. On Friday arrives Laapataa Ladies and while there are half a dozen other films that will arrive as well, they will primarily see a token release. As for Laapataa Ladies, it would be a word-of-mouth film which means its collections will start gaining momentum from Saturday onwards. In the midst of this all, since Article 370 is a set film, it will benefit the most and hence momentum would be there in its favour.
So far, the film had collected Rs. 32.60 crores and it should score a half century by Sunday itself. From there it should eventually cross Rs. 65 crores lifetime at the very least though as has been seen in the past, sometimes set films keep playing on and on and this is what the team of Article 370 would be hoping for.
Note: All collections as per production and distribution sources
More Pages: Article 370 Box Office Collection , Article 370 Movie Review
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