In a season of several movies emerging as flops and disasters at a rapid pace, here comes a small movie, which could well emerge as a surprise success. 12th Fail, which has Vikrant Massey feature as a central protagonist, is finding favour amongst the multiplex audiences at key urban centres. There are steady footfalls coming in during the weekdays as well and this is good news indeed since after Fukrey 3 there has been a month long wait for a full to perform well at the box office.
While the weekend had seen a steady rise for the Vidhu Vinod Chopra film with Saturday being double of Friday and then Sunday being almost triple of that, the good news now is that Monday too has held rather well. The collections are in fact greater than Friday (Rs. 1.10 crore) as Rs. 1.50 crore have come in. This seemed on the cards as well after Sunday did well despite India vs England match and now that the word of mouth is spreading around the film, it’s expected that Rs. 1 crore mark would be crossed between Tuesday and Thursday as well.
The Vikrant Massey starrer has now reached Rs. 8.20 crores and while it’s a given that Rs. 12 crores mark would be crossed by the close of Week One, some push in numbers could well help it breach the Rs. 15 crores milestone too. For a film which is titled 12th Fail, this could well mean 12th Pass indeed. After all, there isn’t a better ring than that.
Note: All collections as per production and distribution sources
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